About

I research business processes, design AI-enabled digital products and take them from hypothesis to working implementation — across analytics, B2B platforms and internal systems

I build digital products at the intersection of business, marketing and technology. My career has evolved from marketing and leading digital initiatives to independently building digital platforms, analytics products and AI-enabled systems

I dig into business processes, identify problems and opportunities for growth, design solutions, build working products through AI-assisted development and take them into real-world use. I drive AI transformation initiatives within companies, build independent digital products, and research how generative AI is changing marketing, search and the way businesses operate